Saturday 16 May 2020

Essential Social Media Tips for Small Businesses


I see a lot of questions and misinformation posted on this group. To help you guys improve your social media presence, here's some essential tips...Create great content. Make sure that it's valuable to your current and potential followers. Make sure to post a variety of engaging content. Posting the same content over and over is not effective. Trending topics that relate to your business is always a good thing. The goal is to create some type of emotion to your audience weather it's funny, sad, controversial etc... Always encourage discussions and ask yourself, "if I saw this post, would I share this?" You should always post content that sparks some type of discussion. Make sure that all content is branded. The last thing you want is for your post to go viral but no one knows who created it. Also make sure to use #hashtags to improve your reach.Create authority. This can be done by posting social proof, testimonials, achievements etc... You should always post content that's related to your brand and prove that you are an expert in your field.Make sure that your website and social media pages are cohesive and branded well. Logo's, fonts, and colors should be the same throughout your website and social media accounts. This will create legitimacy to your brand and business.Stay consistent! Consistency is the key to building social media. Inconsistent posts will lower your reach and create unfollows. What's the point of following an inactive page? Also, make sure to engage with your followers. Respond to their comments, let them know that you are relatable. Create a calendar to help you strategize your content.Paid ads and "like" campaigns. Before you spend $1, make sure you've done steps 1-4 effectively. Ads can lead potential followers to your page, but your content will make them stay. A lot of small businesses throw money down the drain with paid campaigns that do not convert. Dont be that business!If you create ads, make sure the copy writing is on point. An ad that says, 'learn more about my services,' is boring. You must be creative and make potential followers interested in learning more about your business!I hope this helps you guys improve your social media presence! Hey I’m we via /r/socialmedia https://ift.tt/3bCXdpp

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